I went into Sephora to get a pink eyeshadow (I... love pink, haha) that wouldn't fade so quickly and really stood out. I was told that this product was very good. The price is a bit much- but it's of great quality and you get a lot of eyeshadow that you won't have to reapply. It really does stay on your eyelids all day, and doesn't fall onto your face while you're wearing it! It's not subtle though- you should only wear it if you WANT the pink to stand out A LOT. They do have other shades that are less bright, though. Removing this with any ordinary eye makeup remover can be a little irritating, but it's easily removed with some Extra Virigin Olive Oil.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.