The idea of simply rolling on eyeshadow seemed, before my purchase, to be quick and easy. While the loose powder was the perfect blend of shimmer and sparkle, it creased within the first hour of wearing it.

Also, I had a hard time trying to put it on evenly, especially once the level of powder decreased. This made it so that I had to tip the tube after each application to re-coat the bottom of the rotating applicator. Not a terrible product, but I'll stick with my eyeshadow palettes.