i found mentholatum supersoft treatment lipbalm about 2 years ago. that was a very dry winter day, felt like my lips were gonna crack and i didn't have any lipbalm with me, so i went in a drugstore and found it. it says supersoft, so i bought it, put it on right away, and right away, i can feel the smoothness it gives my lips, it is nice and smooth, yet not sticky like some brands. i definitely recommend it to others!