THis can only be bought in the USA, so with the exchange rate right now, itès very very expensive. This can be used at a buble bath, shampoo, body wash and laundry detergent. I have only used it as a bubble bath (not many bubbles and no smell) and body wash. As a body wash itès very runny so you have to be careful not to use too much. It lathers nicely. The scent is amazing! It smells like Starwberry Shortcake dolls.