This pouch isn't really a proper 'case' for the iPad, but what it excels at is for wrapping up your iPad safe and sound inside a bag. It's thickly padded and even though it's bigger than my iPad mini, it worked perfectly for my purposes. The thickness of the case helps stop my iPad from being knocked around or damaged, meaning I can use a regular slim-fit smart case on the iPad itself and this for extra protection when travelling.

My only complaint would be that I wish it was waterproof in case of rain, but it's thick enough that it would take extremely heavy rain to affect the iPad inside. It also picks up pet hair quite easily, but that's the nature of neoprene.

I love how unique and fun the design is, especially for the price. It's super bright, quirky and definitely suits a certain type of personality, but it's nice to see more artistic design choices in the world.

********************************************
Pros:
+ Thick and padded (protects ipad)
+ Easy to insert and remove iPad.
+ Cool, modern, artistic design.
+ Can put smaller iPad's or electronics inside.

Cons:
- Not waterproof.
- Picks up pet hair easily.

********************************************
Note: I received this product at a discounted rate in exchange for an unbiased, honest review as provided here. As a consumer advocate, I believe in providing quality and honest feedback and receiving a product at a discounted rate will never affect my opinions.