I have to say I'm not the biggest fan of these mascaras. I've tried this one along with several other ones from this same company, continually getting "sucked in" from their smart advertisement. I find you have to layer the mascara several times, waiting in between each layer, allowing it to dry slightly, to get that Big Bold look. You can eventually attain the desired look, but for the time spent on each eye, it isn't worth it. Needles to say, I'm beginning to have a drawer I'm filled with unused NYC mascara tubes. I will not buy again.