Love this brand - natural ingredients and best of all totally cruelty free. It's a brand I feel good about supporting. Receive this in my Ipsy bag this month. It's a great neutral shade, that would be nice on pretty much every skin shade. It's a matte lipstick. I like my lipstick to have a bit of sheen to it, so I layer gloss or 8 hour cream I top and voilà! Perfectly shiny lipstick. It's a really pretty color. I'd definitely buy this. Great color payoff and lasts quite long.