Excellent mascara compared to similar products that are priced 2 - 3 times as high. Great color, applicator, and volume. Happy with this affordable organic mascara!

This is hands down my go to in mascara! I've tried so many products, and this is the winner for me.
It's very gentle, has great wear, and I love that it's organic.
It doesn't clump and I love the mousse like consistency! Fabulous product!

Gentle on my lashes and looks amazing no clumping.

I love this mascara. I think that it is so great that it is organic because all of that stuff always ends up getting in your eye. It gives my lashes a lot of volume and I love using it before applying the Physician's Formula Lash Boosting Mascara.

I have used numerous makes of mascara but I have to say I have never been more pleased with a product as I have been with this particular brand.And at the price that it is offered I can vehemently say it is a steal:)
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It's hard to find a mascara that actually works for $10 but this one meets both requirements. I wouldn't say that this mascara is any better or any worse than any other drug store mascara, but it certainly keeps up to the others. You could easily spend twice as much for others, with no added benefits.