100% natural origin. 100% free of: harsh chemicals; synthetic preservatives; parabens; clumping; smudging; flaking; fibers; dyes. Ecocert. EcoBlend featuring OrganiSoy & Eco-Olive. Big, thick, dramatic lashes! Jumbo 100% recyclable eco-brush. 1st ever (Ecocert certified organic line of makeup in the US). 100% free of harsh chemicals. 100% free of synthetic preservatives. 100% free of parabens. 100% free of GMO's (genetically modified organisms). 100% free of synthetic colors. 100% free of synthetic fragrances. 100% cruelty free. Hypoallergenic. Fragrance free. Ophthalmologist approved. How green is your makeup? 100% of the total ingredients are from natural origin. 47% of the total ingredients are from organic farming. 100% dramatic volume & glamour. Big, thick dramatic lashes, naturally! Revolutionary formula features 100% natural volumizing technology to dramatically maximize & intensify lash volume! Jumbo 100% Recyclable Eco-Brush: Jumbo volumizing brush creates the ultimate full, thick and dramatic lashes instantly with ultra-soft plastic bristles. Formulated with EcoBlend to Perfect & Protect: OrganiSoy: Moisturizes and helps nourish lashes. Eco-Olive: Natural antioxidant shields lashes from harsh environmental aggressors. Traditional Mascara: Synthetic solvents - can cause dry, brittle lashes; Synthetic polymers - can cause lash clumping & build-up on brush; Synthetic preservatives - used to preserve and extend mascara shelf life; Synthetic fibers - used to volumize and can cause eye irritation; Synthetic color pigments; Petroleum by products - can cause irritation. 100% Natural Origin Mascara: 100% Free of Synthetic Solvents - coats lashes without breakage & drying