I happened to stumble on this product. And I fell in love with it so I had to go back and buy 3 more!
It is suppose to be for ladies a bit on the over 40 side, but I think it would be good for any age range.
A little goes a long way with this product. I always apply it with a lip brush and you can go light for day-time or go all out for a night-time look. I also mix the colours to get a different look and colour.
It goes on smoothly and the colour lasts a fair length of time.
I find it moisturizes too.
My only down fall is that it has a tendency to be a tad bit on the greasy side....but I don't mind that I just make sure to either put some powder on before applying it or make sure to blott on a papertowel after I apply!

all in all...great product for me.