The Rimmel Eye Magnifier gives you length and volume but not necessarily give you an "open eyed look" like it says on the packaging. It works just like any other decent, ordinary mascara. There is no clumping and it doesn't get all flaky on your laches even after long hours.
Some people may not like the brush because it's plastic and a tiny bit bendy but I thought it gave me great flexabilty and got to all the corners. Because of the brush it was easier to control than ordinary brush bristols (those soft, stringy ones).
Overall, The Rimmel Eye Magnifier is a good store brand mascara, I would totally get another one when i run out of my first!

I really loved this mascara but the brush...not so much. Its a hard brush but that's not what bothered me, it actually helped seperate my lashes but after a week or so the bristles started to become misshaped and break off. This made me soo sad because it really did help lengthen and volumize my lashes. I went back to LashExact waterproof by covergirl.

The mascara wand had the newer plastic ones and not your traditional wands with the bristles.The mascara did lengthen my eyelashes a bit after the first coating, but the second coating only weighed my lashes down. The bristles also does a poor job in separating the lashes nicely therefore it clumped my lashes as seen in the pictures. And the one thing I hated about it was it took longer for me to use since I have to bust out my eyelash comb. I never had to use that until now. And even with the comb, it didn't really help out with clumping since the mascara really dries quickly and really hardends your lashes causing it to become a bit brittle which is more prone to breaking. Also, as the day went on, flakes started to fall on the corner of my eye making me tear a bit. The mascara also lacks to hold the curl. I personally didn't like how my lashes looked after application. It looked very fake to me and it does seem that you slathered on ten coats of mascara when in fact it was only two. So this one is a no go for me.

I was a bit hesitant to buy a cheap brand of mascara that I haven't tried or heard about before, but I am soooo happy I made this purchase! I found it actually did a better job than my usual MAC mascara. It really lifted and gave a dramatic effect for my wimply lashes - and, without making it feel heavy! No clumping problems. I will definitely be buying this again in the future.

I love this mascara. I would definitely recommend this to everyone. It lengthened my lashes dramatically and it was totally clump free. It was also quite easy to wash off with warm water and it did not smudge!

This mascara was recommended to me by my sister. She had been pushing it on me for weeks, so I finally tried it. I loved it so much I threw away my Cover Girl one (Lash Exact)! This one gives me so much more volume and even coverage, and it comes off so much nicer when I go to remove it than the Cover Girl one. It really makes my eyes stand out that much more, and I just love it! It's a new favorite/must have for sure!