It's affordable, long lasting, easy to apply, and waterproof. I found the first few applications to be clumpy because the formula is very wet and thick. Need to apply thin layer for multiple times to get the result.

Works great,stays on!
Stays on for the full 24 hours with easy removal. Also has a nice brush that's flexible and doesn't get goopy would buy this item in the future.

Wow!! I love it for the price!!

I loved this stuff I received it from a testing company and I instantly loved it. It made my eyes pop and I felt so sexy!!

Good staying power. Great wand. True black

CRY YOUR EYES OUT GIRLS because it actually works. Great product

Was so excited to try rimmel product for the first time, turns out it works just the same as all the rest dept store mascaras, no complaints, just not wowwed off my feet either. Would buy again if still on sale :)

This just had nothing to offer as far as volume goes. After about a hundren passes over my lashes I found no change what so ever except that my blonde lashes were now black. If your looking for a quick and easy mascara then keep on looking because you wont find it here.

Pros: it does add volume to my sparse Asian lashes, I like the packaging, it is waterproof (I tear up easily and the mascara holds), it is relatively easy to remove with normal makeup remover, the formula is fairly wet when I first apply it but dries relatively quickly, gives my lashes a fairly natural look, does length lashes a little bit (might not be as dramatic as some people want it but it suits me fine) and the mascara wand is easy to use.

Cons: on occasion the mascara causes my lashes to clump together when I apply a generous amount, I doubt it added 14X more volume to my lashes (but it might just be because I want a more "natural" look).

I love this mascara! I usually put on a mascara that lengthens beforehand, and use this mascara over top to create volume and thickness. My eyelashes always look big and bold and I get compliments all the time!! I love Rimmel Products.