I recently picked up this product as it is highly recommended by the Youtube beauty queen Zoella. I was on the hunt for a foundation that would give me a great flawless complexion without feeling to heavy on the skin. As i have more high end products for special occasions and filming, I needed an everyday foundation for out and about. I have worn this product for about two weeks and love it so far! I have put this product to the test by wearing it to work (which for me is a high activity 12 hour day) and it holds up so well! The coverage stays up to 12 hours in which time it begins to fade, but hey! In twelve hours you'll want to be in your pj's, not your foundation.

My only disappointment with this product is the quality of the formula intended to give you a beautiful "glow". As it absolutely does! But after a few hours of wear and the formula begins to change on your skin, you can begin to notice the pieces of shimmer on your face and hands. I would have preferred a finer ingredient for this part of the product.

I love this product. It covers beautifully and does a great job of covering fine lines. I have received many positive comments about my skin after switching to this product. I never want to be without this again.

Love this product!! Makes your skin look shiny and refreshed even if you had a night on the town and woke up with a little less sleep than you would have liked. Keeps your face lookin shiny and bright the whole day.

I didn't like the little sparkles!

I have a hard time, ( for some reason.) finding a foundation that not only matches my skin tone properly, nice smooth coverage, long lasting. I bought this one randomly because the store was having a blow-ouf. I LOVE this stuff! Will not buy any other kind anymore.

This foundation is great for just a hint of shimmer first thing in the morning. I always have a bottle of this on hand.

I wish these were more neutral yellow toned because it kind of looks pink on me, but regardless I am in love! I like the concealer from the wake me up line as well.

I love. This gives beautiful coverage and finish. Lasting power is great on my oily skin. Love.

Everything about this is average, in my opinion. It goes on nicely, and it covers decently well, but it doesn't really glow, brighten, or illuminate. It's alright.

While I already have enough foundation to beautify a small army, I recently picked this up on a stroll through the drugstore. First off, major applause for Rimmel for giving this a pump. Seriously, are you clapping? A pump may not seem like much in the long run, but it makes using foundation so much easier and faster.

Getting past that glorious pump, is the actual product. It has a light but creamy consistency that applies really well- even on my prone to being dry skin. This does have a form of shimmer or 'light reflecting particles' that look like they might be a little too intense when you see them in the bottle, but on the face they aren't that apparent, and just give skin a little luminosity without being too glowy or dewy looking. Coverage depends on how you apply and how much you apply, but ranges from light to medium/full. I quite like buffing this on for a lighter coverage and build it up in areas where I need more coverage, as this is quite natural looking on skin and builds easily without looking like too much or going cakey.

I found the shades seemed to run a little bit dark in this range, and do suggest going a shade lighter than you normally might- as such, the lightest shade in this range also might not work for those who normally wear the lightest shade available. Overall, this is an excellent foundation!