Innovative formula

This innovative formula saturates lips with a hint of luster for full, matte coverage that won’t dry out or crack. Nourishing, feather-light rose hip seed oil hydrates lips to offer plush, pigmented color. The custom contoured applicator tip paints on with precision in one swipe, so you can wear modern color with confidence. ❣️💋💄🥰👑❤️

Not sticky, doesn't dry out lips, wasn't matte. Doesn't remove easily when taking it of at night. 12 shades to choose from. I bought Scarlet. Goes on smoothly. Wand applicator.