I bought this mascara because I was looking for something different. My eyelashes are dark and long so I don't really need mascara . I use it more for a dramatic look when I go out. That said, My eyes are super senstive and I find that most lower end products affect my eyes.
I tried this and it was Meh. Easy application and doesn't affect my eyes. It has good pigmentation for me and if I wanted to make it more dramatic, I can add another layer.
Sephora always makes well lower end products and this is the same. Nothing special but nothing bad either.

you can't do it all:Average at $18:

Sephora is marketing this as a seven-in-one. Okay now, seriously? Three-in-one is fine, even four, but seven?

I think the tone of this review is pretty obvious. I wasn't too impressed. I bought it because I thought it could replace Lash Plumper (which no longer has purple).

The problem is, I needed about 3 coats to get any of the pigment to show up. When it does, it sure is pretty:

But with that many coats, my lashes got too heavy and the curl and length were shortlived. What’s the point of doing seven-in-one, if you can’t do any one right? Ha. I sounded like my dad right there. Life’s lessons applied to the beauty world.

Photos available at: http://gracefulglutton.blogspot.com/2011/05/full-action-extreme-effect-mascara-by.html