Used this religiously on my blonde for years until I found another brand. It does work, but it's VERY pigmented, and on white blonde if you leave it on a touch too long you will go purple. My main complaint is the smell, and that's why I stopped using it. It's quite chemically smelling and I prefer a more salon type scent.
I am a brunette who went to blonde so you can imagine the potential of brassy tones was very high. This shampoo kept me a cool blonde and I was never brassy. It does have a distinct smell, but it's not bad, it's fine. The point is - it works.
Takes the yellow/brass color out of blonde hair. Makes hair look refreshed and like you just had it colored at the salon. Does not dry hair out. Leaves hair silky smooth
I found this at Sally's and it is absolutely the best toner I have ever found for toning the orange and yellows out of my bleached hair! It can be a little drying so I suggest doing a double condition afterwards, but it works like a charm!
All time favourite purple shampoo - comparable to any salon quality purple shampoo, takes away my brassiness in one wash instead of 3 which i have found with some other purple shampoos. smells nice and not too drying
I can't say enough good things about this shampoo!!!! The price is great, the formula is great, it's just great! I've used the shampoo two ways, mixed it with thick conditioner and left on my hair to soak (this really helped with my brasiness after going from red to brown to bleach blonde) and I also it once or twice a week as a normal shampoo! Totally recommend it!!! :)
Product is great for improving your blonde hair and taking away the brassiness BUT leaves hair VERY dry! Since then I've moved onto better products that can accomplish the same tasks without leaving my hair feeling straw like!
This product has saved my hair! I'm a natural blonde, and lately I've noticed that my hair is very brassy looking. I purchased this, and after my second wash myself, and everyone else could notice a difference! It stripped all the brass from my hair and restored it back to my natural color. I now use it in daughters hair twice a week as well!
I have used this product since highlighting my hair blonde. I find it works great. And my hairdresser thanks me every time I go in for using it. My hair stays blonde rather than turning yellow as it does with "normal" shampoos. I really like the smell of it. It gives you a very clean smell that lasts. I do find it a little pricey at 12-15 dollars depending on the size of bottle you purchase. But I pay it because it works great. I recommended this to every blonde I know. I will also say I have tried other brands and not had the same results.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.