When I tried it for first time I was surprised it is really very sweet and all natural, specially comparing to other non concentrated orange juices its taste is far more better,and sweeter.

I thought I would try this since coconut water is supposed to be so healthy & orange juice is my favorite morning juice. It's also 80 cal which nice. The flavor is definitely lighter more watered down. I do prefer regular orange juice with pulp and this one is pulp free. My 4 yr old prefers this one which I find interesting so I continue to buy it for her.