I had heard much about this product so I just had to try it. The strong scent of strawberry resonates through the air as soon as you open it. It has a thick jelly consistency and doesn't dry into the skin at all. I actually did not find this product to be very moisturizing and it actually reminded me very much of lip gloss. It takes a long time for the product to actually absorb into the lips, but they feel no different in smoothness after the gloss has absorbed. Not worth all the rave!