Staniac Lip and Cheek stain it expensive. It is about $17.00. But, it lasts months and it gives you the BEST natural-looking blush ever! I will never go back to powder blush again. It looks natural, does not cake, or "sit" on skin, and it is so easy to apply! It is liquid, so you just put a few dabs on your cheekbone, and blend with your finger. It is also buildable. I LOVE this stuff!