Tom Ford Lip Color in Cherry Rush is hands down one of the most decadent lipsticks one van ever hope to own. The tube is a black rectangle with gold edges and a gold top with TF embossing. The bullet is also embossed with the TF initials on the tip. The shade is a blue-based red with a hint of berry. The tip is a bit too wide for a comfortable application, but that can be fixed by using a lip brush, which is necessary anyway. The formulation is impeccable: two swipes provide a deep opaque coverage, the color never bleeds or fades away. It lasts a whole day with a light touch-up after a big meal.