I loved Vidal Sassoon's Salonist Permanent Hair Color. My first thought when starting the process was that the smell of the product didn't bother me. Some hair dye's get to me and give me a headache, this one was great. Also application was easy! I was a little nervous since I tend to use foaming dyes but application was really easy to get a hang of. Almost missed the step though of doing roots first and letting them sit before the rest of my hair! That was something new to me, thankfully I did a look over of the instructions before getting too far in. Now the best part of this, the colour!! I loved how it turned out. The shade was beautiful and it left my hair looking so healthy and shiny. I've gotten so many compliments on it since doing it. The staying power has been great so far too! It's been a few weeks and it still looks great. I will definitely use this box again!

I had just received a free sample of the new vidal sasson stylist, I found the process a bit time consuming, and with other hair dyes that bring out natural hilites as well as a fresh new color, this one has only a deep color, for those who just want a deep one tone color I recommend it, but for consumers who like to have a color with natural hilites in one dye I would not recommend this brand for you. Would I buy it again probably not unless they improved the brand.

This color is always rich and long lasting. It comes in a lot of very decent colors as well. It covers my hair much faster and more efficiently than most. I would buy this product again.

I use Vidal Sassoon hair color for years now and will not change to another brand. The price is cheap, the color is great and my hair are always soft and healthy after the coloration.

I find the hair color last really well and covers my grey. I try to buy it on sale as it is a little pricey for me.

Love this hair dye gives you the exact colour you want I have very dark hair and i used the red and it turned out perfect couldn't be more happier with it going to continue to buy this

I absolutely love the vibrant and lasting colours of Vidal Sassoon Pro Series Hair Colour. I used 3V which is a vibrant purple which I was a bit hesitant about before i did it. But I'm so glad that I did it!! It looks amazing and I found it to be less harsh smelling than other popular home hair dye kits. The colour lasted about 4 weeks!

I tried this in London Lilac (I think that was the name? was the purplish shade of the 3 "runway inspired" shades). I've used many brands before, and am used to the chemical smells.. but this was HORRIBLE. Very intense ammonia stench, my eyes were streaming while I used it. Despite processing for the recommended time, my hair turned out almost black, and was terribly dried out. When it started to fade, it turned orangish.

right now i'm using London lilac an d LOVE this shade

I use the auburn red and the texture of my hair is great . Th conditioner softens and I look like I came out of the salon .