The very best at home hair die I have used, very nice deep shades

Although this hair color takes a bit longer than some others I've tried, the results are worth it. Of all the other hair dyes I've tried, this one gives the best grey coverage. Cannot see any greys at all! The color is exactly what I wanted it to be, too. Will definitely use this one again.

The problem I found with this hair colour is it's too intense and way too expensive for what it gives us. I much prefer L'Oreal or Clariol. I guess if you want really intense colours great - otherwise, i'd pass.

I have very long hair. It was barely enough to cover. I was worried about the coverage. Also I have a little gray and it covered some but not completely. Otherwise the colour was really nice and exactly like the box.

Very good on hair, last as long as we expect, i'm still using it everytime i needed it! Very satisfied everyone should try it

I used the London Luxe Series for the color red. It was definitely a more vibrant red than I have ever achieved with other hair dyes. It's a bit more expensive, but cheaper than the hair salon.

I was quite impressed with how my color turned out. It was not the easiest to get through the hair though. As other ones I have bought were really easy, I really had to work it in before letting it settle.

I loved the way my hair looked and felt after using the Vidal Sassoon Hair Color ccompared to the many other brands out there. I will definitely be using this again.

I've been eye-balling this hair color since it came out and decided to go for it.
I am a natural red head but due to too many rounds of chemo I keep losing my hair and when it grows back it's never the same. So I went with 5RR Merlot Vibrant Red.
And...WOW.
Just...WOW.
I absolutely LOVE IT!!!
It covered every single strand perfectly and it's gorgeous and shiny and yes- definitely vibrant!
If you love having red hair as I do - I highly recommend this as it's even awesome on grey hairs!
Ohhhh yeahhh!!!

This is the best hair color I have used outside of the salon! Long lasting, leaves hair feeling soft and healthy!