Right behind Nivea lip balms, this one is definitely a close second.Natural ingredients is always a plus.If you like the glossy look in a natural lip balm then this is your choice as oppose to Burt's Bees or somethin.This is the type of lIp balm that last decently long but will have you reapply just for the fun and feel of it.(may or may not be a good thing) All over good balm.You should be able to find it at Target.