Definitely bright and bold. The pigments are bright and long lasting, really stand out. It lasted all day and didn't crease or fade away into oblivion like cheaper brands sometimes do. Very high quality - even the packaging is 'delicious' looking and catches the eye quickly. A nice blend of colours as well. I like that you get the mixes of colour palettes so you can use the lighter on higher lid, medium on lower and dark in creases and to highlight and add depth. Easy to apply and stays put. I really love this eyeshadow and it was pricey but worth for me. Made my eyes pop.