'FRAICHE', located at 348 Queen St. West delivers what women want - fashion that's affordable. Owners Alex and Maria Michot use their sharp eye and savvy skills to bring you a refined selection of seasonal trends: "We buy what we like and know that our customers demand it", says owners. This cozy boutique offers pieces from the latest trends such as Toronto's hottest new label PINK MARTINI, to Montreal's urban eclectic INDUSTRY and flirty COLCCI from Brazil, just to name a few out of the fifteen plus labels they compromise each customer's unique fashion taste. Now that's fresh thinking!