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Does the Packaging matter to you?


Well this is just a question I have in my mind that whether the packaging of a product is really important? For me I think it definitely matters for certain products...Like even if the product is great but the packaging is not would you still buy it? A product which looks great I feel I am always attracted to that What do you think girls? 
Feb 02, 2012 @ 07:44 am

13 Replies


Presentation is Everything!

I always say that presentation is everything! For me, cute packaging is definitely something that pushes me to buy something and attracts me to the product. I have totally purchased something because of packaging before.

That being said, ugly packaged products that actually work often get overlooked so I don't necessarily discount them. I've found sometimes that a fabulous package actually overshadows a crummy product.
Feb 02, 2012 @ 10:30 am

Everyone likes cute things

I think everyone is a sucker for packaging to some degree. I can say though that no matter how cute the packaging it has to be functional for me. I like benefit box powders but I'm pretty meh on the packaging even though I like the colourful look I hate how the lid comes off completely and the brush is in the little tray that I also have to remove just to get to the blush; thankfully they have changed the packaging so maybe my mind will change about them. Also I will definitely buy a good product even if the packaging looks meh (example: wet n' wild eye palettes!).
Feb 02, 2012 @ 01:16 pm

an aluminum tube for an expensive lotion

see my review for L'Occitane Lotion - the packaging was aluminum tube, and it wrinkles before the product run out.

do you want that product even if it works? Maybe i will look for a similar one in jar or something.

Yes, it does matter to me. For the cute factor, not so much. For functionality, dispensing and returning lids, caps...very important.

Feb 02, 2012 @ 01:28 pm

Some times, but..

it depends on what I'm buying. I'm sure we've all bought something
because it was in a cute package, but that doesn't always matter to me.
I'd rather have a good product that works, then one that just looks
good. Something else that bugs me about packing is the waste. I've
bought something that came in a box that could have bin place in a much
smaller box and still sold well. When I opened the box 90% of the box
was empty, wasted space. I just don't know why company's use so much more
packaging then is needed for their products. Even if the packaging can
be recycled it doesn't always mean everyone that buy's it will do that.
They can still package their products in appropriate size packaging and
make them look cute if they really wanted to. That's my thoughts on
the subject.

Feb 03, 2012 @ 09:38 am

my thoughts

I agree with Takoda that often too much emphasis is put on packaging. As an eco-conscious person, I do not appreciate all the materials that will end up in a landfill (not on my part - I recycle - but because I know that other consumers will not recycle).

I put greater emphasis on product quality, but do think that some products out there really are unnecessarily unattractive. There are many great graphic design schools out there that can come up with far better packaging than whatever stooges those brands have working out of their basements. When in doubt, a clean and streamlined design always works better than a confusing hodgepodge of backgrounds, logos, taglines, and product images.

However, if I had the choice between two brands with comparable quality and comparable efficiency in packaging materials, I would choose the prettier one. Just keeping it real!
Feb 03, 2012 @ 11:02 am

kind of

I think it has influence on me as far as checking it out before anything else. If it's cute or pretty or bright I will gravitate towards it, but if it doesn't look like good quality I will move on to less eye catching products. That doesn't mean that I haven't bought anything purely because of it's prettiness/cuteness though, lol.
Feb 03, 2012 @ 11:30 am
Ali de Bold

It matters

Especially if the product is expensive. You want the whole experience to feel premium.

For less expensive products it matters too. Packaging should be fun. It should make you excited to play with the product.

I agree with Alexjc that great products can be overlooked if the packaging is not compelling.
Feb 03, 2012 @ 12:09 pm


For me less is more.I sure don't want extra packaging that is going to be dumped in the garbage...But in the store if its a clever bright packaging that catches the eye I will always stop to check it out.But I don't need bows and bells etc I want to be able to open a package quickly and get to the product..I hate anything that is packed in that horrible thick plastic that you have to cut through.
Feb 03, 2012 @ 01:58 pm


i think cute packaging definitely helps to sell the product. its one thing that pulls me in anyway and i agree with others that it can overshadow and oversell and otherwise average to not good products. sometimes something with simple packaging is just as good if not better. im sure a lot of things are packaged really nice but lack in quality and use that as the main selling point and way to rope in customers
Feb 04, 2012 @ 02:03 am

Gotta Look Good

If it looks bad I would be less inclined to buy it for sure. I think when you are spending money on something you want it to feel special....stores like Juicy Couture do a really pro job at packaging your purchase to make you feel like a princess. I love that!
Feb 05, 2012 @ 12:53 pm

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