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Would You Buy a Lipstick Based on its Name?


I read an article in my Women's Health Magazine a couple days ago about beauty products with "sexy" names. According to Karen Grant, vice president and global beauty industry analyst at the NPD Group "Beauty-product purchases are very much tied to a woman's emotions. If you ask women why they buy cosmetics, the top two reasons are that they're seeking confidence and sexiness."

The Article goes on to say that we are more likely to buy a product with fun or sexy name rather than a plain one. Even if the shades are identical. "So while a product may be a prosaic pink eye shadow or a workaday anti-aging skin cream, when it's a M.A.C shade called Naked Lunch or a cream by Philosophy marketed as Miracle Worker, it suddenly attracts women who are seeking some of that. "It's all about how women want to feel, who they want to be," says Grant."

So I'm curious, have you ever been swayed to buy a product because of its name? Do certain products make you feel more confident just because they're marketed a certain way?

Apr 21, 2011 @ 10:23 am

17 Replies


In case you were interested...

Here is a link to the full article (I'm pretty sure it's the same as in the magazine).
Apr 21, 2011 @ 10:25 am


And it's not just the name, but when the package is cute I just feel more confident about the product (even if that feeling fades once I actually try it!)

However, I'm much more likely to buy a product that I've heard good things about from friends or on ChickAdvisor reviews. But once in a while I will buy something just because it sounds/looks cute!
Apr 21, 2011 @ 11:26 am

I'm doing it right now....

I am in love with this nail colour i have on right now (NARS Poker Face) and I think half of my love for it is just the colour. I've been swayed to pick nail colours and blushes (even shampoos and conditioners) just because they have fun names. I totally agree with you cathy, I'm swayed by the cute packaging too.

I'm never been swayed enough to buy something out of my budget though.
Apr 21, 2011 @ 11:40 am


@Lauren: cute names won't sway me to buy something out of my budget either. It may be a selling point, but only to a certain extent.

Apr 21, 2011 @ 12:07 pm

I'm with you guys

I will be more likely to try it if it has clever packaging and a catchy name, but never out of my price range. There are too many great products that I'm perfectly happy to use which have comparatively boring names/packaging.
Apr 21, 2011 @ 12:14 pm

Totally agree

I'm the same way. I'll be a little more inclined to buy a lotion, nail polish, lip stain, etc if it has a catchy name or a pretty label/packaging. It just makes something that's really kind of plain (if you think about it) a little bit more fun! But I wouldn't buy it if it's out of my price range. That's how you end up with buyer's remorse!

@cathy : I also am much more inclined to try something that has positive reviews on Chick Advisor. That's what led me to Joe Fresh lip stain actually!
Apr 21, 2011 @ 12:40 pm


If you like Joe Fresh Beauty, you must try the new Joe Fresh cream blush. I just posted my review. It's $8 and one of the best blushes I've tried - I'm so impressed.
Apr 21, 2011 @ 01:35 pm

Yes Yes Try the blush!

I was so surprised (as mentioned in my review) that the colour worked so well when in the pallette it looks like a fuchsia bright pink. Now that I know it works I like that it’s a bright and fun colour in the pallette.

Actually, I like that the whole Joe Fresh line looks so simple and "cleanly" ... dare I say "fresh".

Apr 21, 2011 @ 02:00 pm

I will pick some up this weekend!

Thanks for the recommendation! I'll have to give that a try. I always like trying new products, sometimes they surprise you.
Apr 21, 2011 @ 02:29 pm

Of course I do that....

I am a sucker for good marketing and I will go off my budget for products-so far I haven't been too disappointed.
Apr 21, 2011 @ 02:38 pm

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