Ads with too-thin models banned in UK


According to, this ad from label Drop Dead was banned in the UK for using a very thin model and was deemed 'socially irresponsible'. 

I can't argue that the model is very thin, and she does not represent the population or average woman. 

I can't say if she has an eating disorder or not though so banning it seems a bit premature to me. I feel like a more proactive approach would be to include women of various sizes- thin, big, curvy, straight etc.

What do you think- should this be banned? 
Nov 10, 2011 @ 03:35 pm

4 Replies


hard to say

As a mom of a preteen girl, I can say I would not want my child to see this picture. From a parent's perspective, I agree with the move to ban it.

It's impossible to say if this model has an eating disorder, but as a consumer I find this image unattractive. The bony ribs and skinny arms do not attract me to the brand - if anything it turns me away. I think it was a very bad choice on the brand's part to risk alienating its clientele.

Added to that, the brand name 'Drop Dead' could be construed in light of this image to have a double meaning.

Yet at the same time, this sort of thing is common in fashion. To ban it is risky because it's a fine line between "art" (in that fashion is an art form) and poor moral judgment. As an apples-to-oranges comparison, nude statues and portraits are subject to the same dilemma of art vs. moral appropriateness.

I think all in all this was an avoidable misstep by the company. It was the wrong choice, morally or not.
Nov 10, 2011 @ 04:00 pm


I feel torn about this kind of imagery. On one hand i would hate for young women to see this and think this is what beauty should look like. But then on the other hand if you're going to ban this body image then you should ban any kind of morbidly obese images as well. Because both are just as unhealthy for anyone. But realistically we never see the second ever.So, given that the fashion industry always pushes the really skinny appearance all the time at developing women. I think they need to be more responsible with their advertising. If they really loved this model and wanted to use her because of her facial feature, charisma etc other than her thin frame. Then they should have dressed her a lot more flattering so her frail figure wasn't the focal point. If she's naturally this thin then she shouldn't have to hid it and made to feel bad about it (just like if it was the reverse with a curvy model), but it shouldn't be the focus either all the time in the Fashion industry and advertising.
Nov 10, 2011 @ 04:14 pm

Eat Something!

The wretched little girl in that picture looks like the product of starvation!!! If I were that girl's bff I would say "eat something!". I can see how people think this picture sends a bad message....
Nov 10, 2011 @ 07:21 pm

not good

her body is not healthy. i know people that are naturally very thin, this girl is not just naturally thin. she may be if she was healthy but this looks sickly. she has a little kids body and needs nutrition. whatever modeling agency she is with must not be very professional. good modeling agencies would not allow this.
Nov 11, 2011 @ 09:59 pm

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