Fashion News From H & M: Beyonce, 'New Icon' Model Inspired Collection H & M Conscious Collection


There's been a lot of exciting H&M;news lately, so I thought I would round it up here since (and I am sure that you're all with me) H&M;is one of my favourite places to shop. 

Beyonce has been confirmed as the latest H&M;spokesperson! The pieces are inspired by her signature style and according to the brand, she also gave input into the design. Via 

'New Icon' collection is set to hit H&M;mid April. It is inspired by four of the hottest models in the industry right now: Joan Smalls, Daphne Groeneveld, Lindsey Wixson, Liu Wen. The collection is all about that 'off duty model look', lots of leather jackets, denim cut offs and statement jewellery. Via

The H&M;Conscious collection lookbook is out! The collection will hit stores April 4. It's actually a very pretty collection with lots of formal wear. Here are a few of my favourite pieces: 

More photos via 
Mar 22, 2013 @ 11:17 am

2 Replies


I love her.

I absolutely love Beyonce, and H&M;- so I think it's the perfect combination. Beyonce has an amazing style, and it's always changing. The last dress (burgundy) is incredible!
Mar 22, 2013 @ 12:31 pm

Love it!

This stuff looks amazing, very classic-chic.
Mar 22, 2013 @ 01:49 pm

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