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Fast Fashion & Real Women’s Sizes

Fashalia101VickyB

Summer’s around the corner, which means beach and festival days aplenty await, so a dash or two to Primark or three is in order, or is it...? 

Quite often the problems associated with fast fashion have to go right back to its manufacturers. What you’re trying on in Primark was most likely made in South East Asia where traditionally, 
women are either the size of a 7 year old or a sumo wrestler! 
There are rarely "in between" sizes suitable for the average sized English shape, and because of this the average sized woman (10, 12, 14 sizes) in the UK will be the most insecure because they have a nightmare with shorts, bikinis and certain trouser styles. Therefore if you’re lucky (or unlucky - depends how you think about it!) to be a medium (10-12 or 12-14) avoid fast fashion, instead look for investment pieces you can wear year round. Don’t feel pressured to buy something for every occasion - get your moneys worth out of timeless classics, they’re called investment pieces for that reason! The focus for women of "average" English shape and size is to have the mix and match wardrobe that will pay for itself and has its own style rather than follows a fad that will only last one season.

There are still very few media sources that depict a woman thought to be a "real size," modelling agencies and magazines like the single digits, so if you’re a 4, 6 or an 8 there’s always plenty of work. 10 and above in these industries is looked up on as plus 
size, when in mainstream clothes shops, 
plus size is anything size 16 and up.

Clothes websites will occasionally use a model who is a double digit size and has measurements representative of the average UK woman, but these are few and far between. Religiously look at the site’s size guide and get your tape measure out before adding anything to your cart! 

If you’ve had a job finding the correct high waisted shorts or swimwear for your shape or size this summer, and you are a size 10, 12 or 14, you’re probably shopping in the wrong place. Fast fashion and real women’s sizes are hard to mix! 







Apr 30, 2019 @ 06:08 pm

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