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Grocery Store Clothing Lines


So we all know that Loblaws has Joe Fresh and there seemed to be a lot of hubub around the line and how surprisingly good it is - good enough to be presented at this year's Toronto Fashion Week for S/S 2011.

But what I didn't know was that there are actually quite a few more generic "supermarket clothing brands" that are being revamped.

For example, I just found out that Walmart has their own clothing line called George (what's with all these 'John Smith' sounding names?) and after taking a look, it's not bad at all! Plus the prices are fantastically low.

Have you tried these brands yet? What are some other 'supermarket' brands out there that are worth trying? I'd like to know!

Dec 23, 2010 @ 11:51 am

8 Replies


One Stop Shop?

I'm assuming that stores like WalMart and Loblaws all want to become the 'one stop shop' for busy people. It makes sense, why wouldn't you want to buy everything at one place...if you're super busy, it does save time.

I bought my first 'Joe' item back in '08. On pure impulse, I bought a pair of Joe's Nude Patent Platform Pumps for all of $5.99 (on sale!). At first, I was skeptical (especially because of the price), but 3 years later, I still wear them! If the products are of decent quality and look great, personally, I don't really care that they hail from a grocery store.
Dec 23, 2010 @ 12:14 pm

I like Joe

for my son - they have great outerwear and good quality tube socks.
For the low price point I have also gotten a few George (used to be Penmans) items from Walmart for myself. I wouldnt class them a great quality but for a trendy tshirt or cardy they are good!
Dec 23, 2010 @ 01:37 pm


So I guess it's safe to say that these brands are good for mostly basics then?
Dec 23, 2010 @ 02:08 pm

I love Joe

I haven't checked out the clothing from George but I really like Joe! I got a big oversized poncho from Joe Fresh last year that I still really like - and it doesn't look like I got it for cheap either.

It's really great for kids clothing too!
Dec 23, 2010 @ 02:14 pm

I've purchased George...

... but was not thrilled. If all you need are basics for casual wear, then by all means buy their T-shirts, pajamas, shorts, etc. But I do not care for their career wear or anything that's a little dressier. It always comes down to "you get what you pay for". For kids clothing, there's no need to shell out huge money for stuff they'll outgrow in a few months, but for me? I'll buy quality pieces for anything I want to last more than a single season. Same goes for most of Target's clothing. I'd rather shop the frequent sales at Macy's, Kohl's, (and in Canada The Bay, etc), or the chain boutiques like J.Crew and Banana Republic and score better quality.
Dec 23, 2010 @ 02:22 pm

Joe Fresh Win

So it seems like Joe Fresh is still the leader.
I think I'm still traumatized by the oversized hoodies I got from Cosco when I was younger. Well, back then I thought it was cool and sk8er looking, but thinking back... yeah...traumatized.
Dec 23, 2010 @ 02:30 pm


It seems strange to me to buy clothes at the same place I buy food! Even buying appliances, makeup, or any of the other things Loblaws sells weirds me out! I like to go to Loblaws for groceries, clothing stores for clothing, etc.

My mom likes the line, and I do have a hat from Joe Fresh, but I doubt I'd buy anything else.
Dec 29, 2010 @ 12:18 am
Ali de Bold

Pure by Alfred Sung at Zellers

There are a lot of these. I think it's great to have fashionable options for cheap and it's super convenient to have that stuff there when you're shopping for groceries. I am often distracted by Joe Fresh when I buy my groceries. If it didn't have to be so cute, cheap and colourful I'd have an easier time with it but what can you do?
Dec 29, 2010 @ 10:15 am

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