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H & M New Beachwear Campaign with Plus Size Model


H & M has enlisted plus size supermodel Jennie Runk for their new beachwear campaign. 
Interestingly, this isn't plus size clothing, its seems to be simply their clothing on a larger model. She's even modelling a two piece bikini,  not something that plus size lines usually show. She looks gorgeous and I think this was a great move on their part. 

More via thehuffingtonpost.ca
Apr 30, 2013 @ 03:45 pm

5 Replies



Yes, I think there's too much of extremes. "Regular size" clothing is usually modeled by a size 0 or 2 person, while true plus size fashions are not available at every store/brand. These days, most plus size models are anywhere from size 6-14 according to some reports (which also say that the average American woman is a size 14). I wish that we could do away with these labels of "plus" and whatever else and just show a range of different women, kind of like Benetton did with their "United Colors of Benetton" ads from years ago featuring a range of ethnicities. I don't say this to make a political or feminist statement, but rather because it makes a lot more sense!
Apr 30, 2013 @ 05:09 pm


I also think it's a good move on their part. I'm so sick of seeing skeletons in bikinis...this is a nice change! I also really like the dress she's wearing in the last picture, such a beautiful colour.
May 01, 2013 @ 12:09 pm

so low key

What's even better is that H & M is not marketing this as "Plus Size Beach Wear" or any such thing. This is just part of their normal online catalog. The fact that they are not making a big splash about it is really refreshing too, because by labeling things as "plus" or whatever adds stigma. In the end, she's another beautiful face who just happens to have a body type that's closer to the real average.
May 01, 2013 @ 01:53 pm


This is really nice to see, that's for sure. Hopefully more people will follow suit with this and we can slowly change the way women are portrayed in advertising. I think people are finally realizing the detrimental effects its having on the female population as a whole, especially young girls, when the "ideal woman" is cast as a flawless size 00, and someone who is a size 4 or 6 is considered "plus size". Love that they're not making a fuss about it either. Agree, very smart on their part...I love H&M;even more for this now!
May 10, 2013 @ 01:28 pm

I like this

I like everything about this campaign. While I don't have a similar body type I like that H & M is being real about what so many women really look like. She looks beautiful.
May 10, 2013 @ 10:06 pm

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