H & M New Beachwear Campaign with Plus Size Model

AlexJC

H & M has enlisted plus size supermodel Jennie Runk for their new beachwear campaign. 
Interestingly, this isn't plus size clothing, its seems to be simply their clothing on a larger model. She's even modelling a two piece bikini,  not something that plus size lines usually show. She looks gorgeous and I think this was a great move on their part. 











More via thehuffingtonpost.ca
Apr 30, 2013 @ 03:45 pm


5 Replies

mamaluv

agree

Yes, I think there's too much of extremes. "Regular size" clothing is usually modeled by a size 0 or 2 person, while true plus size fashions are not available at every store/brand. These days, most plus size models are anywhere from size 6-14 according to some reports (which also say that the average American woman is a size 14). I wish that we could do away with these labels of "plus" and whatever else and just show a range of different women, kind of like Benetton did with their "United Colors of Benetton" ads from years ago featuring a range of ethnicities. I don't say this to make a political or feminist statement, but rather because it makes a lot more sense!
Apr 30, 2013 @ 05:09 pm
LissaG

Interesting.

I also think it's a good move on their part. I'm so sick of seeing skeletons in bikinis...this is a nice change! I also really like the dress she's wearing in the last picture, such a beautiful colour.
May 01, 2013 @ 12:09 pm
mamaluv

so low key

What's even better is that H & M is not marketing this as "Plus Size Beach Wear" or any such thing. This is just part of their normal online catalog. The fact that they are not making a big splash about it is really refreshing too, because by labeling things as "plus" or whatever adds stigma. In the end, she's another beautiful face who just happens to have a body type that's closer to the real average.
May 01, 2013 @ 01:53 pm
anhyalo

Awesome!

This is really nice to see, that's for sure. Hopefully more people will follow suit with this and we can slowly change the way women are portrayed in advertising. I think people are finally realizing the detrimental effects its having on the female population as a whole, especially young girls, when the "ideal woman" is cast as a flawless size 00, and someone who is a size 4 or 6 is considered "plus size". Love that they're not making a fuss about it either. Agree, very smart on their part...I love H&M;even more for this now!
May 10, 2013 @ 01:28 pm
prairiegirl

I like this

I like everything about this campaign. While I don't have a similar body type I like that H & M is being real about what so many women really look like. She looks beautiful.
May 10, 2013 @ 10:06 pm

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