Push-up for 7-Year olds?


How young is too young to advertise a push up?

Last week news spread quickly Abercrombie and Fitch was advertising a push-up bikini top to girls as young as 7.  This week the company has removed not the item, but the word "push-up" from its online catalogue. The top is now just described as a “triangle-top”.

In an article for the Globe&Mail; Moxiebird blogger KDiddy said “I’m not totally cool with the idea of bikinis for little girls as it is. Whether or not they look cute is kind of besides the point, since bikinis were definitely created for grown and sexually mature women. So, putting that concept onto a little girl … ehhh, kind of weird, if you ask me. Adding a push-up element to it is just absurd and creepy.”

What do you guys think? Is the future of tween fashion?

Mar 28, 2011 @ 12:21 pm

5 Replies


I hope not!

I do not like this at all. Once again, we are sexualizing little children - babies! No. Once they start developing and need a little padding to disguise their new features (because brand new breasts are not attractive in the grown up sense), I can appreciate a little extra protection - but not for the purposes of making these little girls look bigger on top.

This actually really makes me mad :(
Mar 28, 2011 @ 12:27 pm
Ali de Bold


Girls that age should not be made to feel they need the appearance of breasts. Many girls don't start developing until they are in their early teens. This would make them feel inadequate for years before that.
Mar 28, 2011 @ 12:44 pm

It's this the world that we live in?

I can't believe this - it's sick and so wrong. What is becoming of the society that we live in? We need to protect our children - keep them safe and innocent for as long as possible.

Mar 28, 2011 @ 12:58 pm

I was speechless at first but now...

I was so surprised to see a product like this and I can't imagine any parent wanting to buy it for their little girl. Children need to be protected from this kind of advertising/message. Girls are unfortunetly going to be pressured to look hot/sexy/attractive for enough of their teen/adult years, why do they need to start any sooner?

Mar 28, 2011 @ 02:04 pm


O-M-G I can't believe that, that's so crazy...smh
Mar 28, 2011 @ 09:05 pm

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