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Armpit Towels?


I was on styleite today looking for what the fashion world has to offer this week.
I laughed so hard and almost spat remnants of my meatball sandwich all over the desk. 

This definitely wins my vote for best advertising technique!

A creative agency created this towel for Gilette as a marketing tool, and thus won a Cannes Bronze Lion for "best use of ambient media, small scale".

I would definitely buy this towel! Would you? 
How clever of an idea was this?
Jun 22, 2011 @ 01:57 pm

5 Replies


And for men...

Also from Styleite:
Jun 22, 2011 @ 01:59 pm


Well, I'm a mom so I definitely would get some very weird looks if I brought these to the beach (and possibly some calls from Child Welfare). However, I think these towels are very very clever!
Jun 22, 2011 @ 02:08 pm


I think whoever brings this towel out with get lots of looks, not only moms haha. I think it'll be so funny to see someone with it but I don't think I would get it. Plus, my parents won't think this is funny.
Jun 22, 2011 @ 02:22 pm

lol bu....

This are clever but kinda weird. I would not buy them.
Jun 22, 2011 @ 02:28 pm

Grass is such a great medium!

I love how the grass is so wiry...such an...accurate portrayal!
Jun 22, 2011 @ 02:44 pm

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