The Weather Channel Loves Blizzards!


A lot of places experienced heavy snowfall over the holiday weekend and one company that must have loved it was The Weather Channel.  The TV station hit record ratings and mobile apps broke records.

Check out the crazy stats:

        -45 million viewers over holiday weekend on TV station (most viewers for any             news network over the weekend)

        -117 million page views on

        -82 million page views on TWC mobile

        -3.8 million page views on iPad app

Do you check the weather before leaving home in the winter?
Dec 30, 2010 @ 10:11 am

11 Replies



My local weather station is the first thing I click on in the morning. I feel at loose ends if I don't know what to expect for the day!

It's saved my bacon, too. One day I was getting ready to run errands and remembered at the last minute to check the weather. There were some major weather cells closing in, some of them with tornado occurrences. Phew!
Dec 30, 2010 @ 10:33 am

I try to

I'm usually bolting out the door in the morning with my breakfast in one hand and attempting to put on my shoes with the other so I rarely have time to check the weather. I should really get into the habit of checking to avoid getting caught in the rain (which I seem to do regularly)!
Dec 30, 2010 @ 10:47 am

ummm, guilty as charged

I'm a meteorologist as my profession. So not only am I checking the weather in the morning during winter, I check it at ALL HOURS of the day of any season. But clearly I'm not the norm. :-P

Shamelessly, I do check in w/ the weather channel for their "local on the 8s". But to get to the local weather I invariably have to wait 9 minutes b/c I I always tend to tune in at the 9s. Groan. So I'm stuck watching the regular programming.

How is the weather channel up in Canada? There is virtually no Canadian weather coverage on our USA weather channel. I just wonder if its the same on-camera personalities or if its an entirely unrelated venture.
Dec 30, 2010 @ 10:59 am


I'm guessing they have different on-camera personalities but otherwise I'm sure it's relatively the same as in the US.

Actually the channel that I use is called "The Weather Network" - not sure if that's the same thing as "The Weather Channel" or not. Of course we hear primarily local weather and then about other places in Canda, but we do hear about extreme weather conditions in the States (I.e. the blizzard over the xmas weekend).

Personally, I'm more of a type of gal since I can quickly choose the city I want without having to wait to hear about weather conditions that won't affect me.
Dec 30, 2010 @ 11:50 am

govt weather service

I believe Canada's counterpart to the USA's National Weather Service (NWS) is Environment Canada. Do you ever use Environment Canada's Weatheroffice as your weather resource? In the states I find the NWS forecasts to be more reliable and worthwhile. Just curious. Here's a link for Toronto's weather forecast:
Dec 30, 2010 @ 12:20 pm

I haven't used it before

...but it does look really straightforward and all the info you need seems to be in one place. It looks really useful.

Do you have recommendations for what one should look for in finding a station or website to trust? I just compared with the link you sent and the 7-day forecast predictions do vary somewhat...
Dec 30, 2010 @ 12:42 pm

Mac Dashboard!

I have the Weather Network widget on my MacBook dashboard and am constantly checking that every morning just to make sure I'm ready for what's to come. It's actually been super helpful and I feel like a weather girl whenever someone comments on the weather and I say "Oh, I know, eh? It's supposed to be a low of -11 today!".
Dec 31, 2010 @ 05:02 am

weather sites

@cathy3087 - I tend to lean more toward using government sponsored weather information. The money for research and subsequent improved forecasts is funded by the government w/ the best interest of the people/citizens in mind. A private forecasting business (the weather channel, accuweather, weatherbug, etc ...), while indicating their best interest is the end user (you and me), when you cut to the chase, they are a private business interested in a profit.

In essence, though, all forecasts, private or not, are ensembles. Or rather, various model forecasts are lumped together to visualize an average solution. Its up to the discretion of the forecaster to tweak the average to his/her liking for their final published forecast.

In general, *never* believe a forecast that is more than 5 days out. Likewise, hold some caution to a 3-5 day forecast. Anything less than 3 days is a pretty sure bet.
Jan 02, 2011 @ 10:13 pm


Thanks Spotty! That's extremely useful to know! I often check the 14-day forecast, but I don't think I'll bother looking that far ahead anymore!
Jan 05, 2011 @ 01:58 pm

weather prediction Farmer's Almanac

A professor of mine once sounded off on weather prediction and said it was a mish mash of calculable data and the Farmer's Almanac. I'm reminded of that every time a forecaster says "oh, this is going to be a warmer-than-usual winter" or "we're predicting more than usual hurricane formations this summer". And what happens? The opposite.

I rarely pay attention to any predictions beyond 5 days. Around Dec 15 they were predicting a rainy 50F (10C ish) day but what did we get? Snow, and a ton of it below freezing temps! We were on the southern end of "snowmaggeddon".

Spotty, were you caught in that mess?
Jan 05, 2011 @ 02:18 pm

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