Viral Video- Drag Queens and Always Pads


The latest video to go viral is a video for Always Pads and Tampons featuring some of England's finest drag queens. Watch the video here.

Here is also a screen shot:

I'm not sure if weeping drag queens want to make me buy pads- to be honest I don't really get the effectiveness of this? Maybe someone else does- let me know!
Aug 08, 2011 @ 07:29 pm

3 Replies



That made me laugh! I wouldn't be compelled to buy always pads cuz of this ad, but this ad would be in my head when I'm shopping around for pads and that might remind me to look at always. So I guess it's sort of effective?
Aug 09, 2011 @ 09:17 am


Many of us were a little put off when Always came out with "have a happy period" slogan. What this video does for me is give it a fun spin and make the whole thing more likeable.

Listen, most of us are married to our monthly protection method - you're an Always girl, a Kotex girl, maybe even a DivaCup girl. It's hard to change our minds about these products... so the best you can do sometimes is make it fun so you might be tempted to switch.

Watching drag queens weep doesn't make me want to buy pads, but it does make Always a little more memorable for me.
Aug 09, 2011 @ 10:03 am

I"m an always girl :) and a playtex.

I agree @mamaluv. This is one of those marketing campaigns where you just get your name out. Since Always is already well known, all they need to do now is to catch peoples' attention from time to time.

I loved it! They cry so prettily, especially the third queen!
Aug 09, 2011 @ 10:10 am

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