We would like to send you notifications on the latest Product Review Club offers.

Milk's New Campaign


Milk has a new ad campaign. It's positioned as a way to reduce the symptoms of PMS for men, with an apology maker, puppy-dog-eye-zer, and current global PMS monitor.  Some women find it offensive. I find it hilarious. 
What's your take on Milk's cure for PMS?
Jul 14, 2011 @ 04:33 pm

9 Replies


I like it!

I think it's funny and it's something new and refreshing!
Jul 14, 2011 @ 04:43 pm


Milk like..the drink milk?

This is hilarious!!! Definitely the kind of thing that should be taken lightly!
Jul 14, 2011 @ 04:44 pm

offensive? only if you're currently having PMS

This is so funny! I'm a woman, so I'm allowed to say this: some of us can be real cows when we're in the worst of our PMS days. I certainly can be, I'll admit it.

When the Beast is in full bloom, there is nothing my hubby can say that's right. He generally just tries to be quiet and agreeable. It's an important reminder to those of us who can have bad PMS from time to time that we are being unfair and unreasonable during these times. And to be able to laugh it off is a really great start.

I'm not remotely offended, but don't ask me about this next week when the Beast is due in town ;)
Jul 14, 2011 @ 04:48 pm

pun not intended, but why not?

I just realized I called myself a cow and this is a milk ad - haha!

I don't really see what this ad campaign has to do with milk, but overall the point surely is to gain attention in a memorable way while suggesting you go drink some, so I guess that's good enough!
Jul 14, 2011 @ 04:50 pm


@mamaluv, I love that you call it "the beast"
I heard Milk is good for PMS, but in my opinion, I get huge acid reflux, and painful cramps. Maybe it's just my lactose-intolerance!

Yay for milk!
Jul 14, 2011 @ 04:58 pm

Not offensive but I'm not totally sold either

I'm not offended, but I think this type of thing has been done before and I get tired of the same PMS, Women are monsters once a month, men are stupid type of thing.
It's light hearted and I think it will definitely get milk attention though and isn't that what a good ad does?
Jul 18, 2011 @ 03:10 pm
Ali de Bold


But milk is never my drink of choice when I have PMS. I'd actually probably be irritated if someone offered it to me to help with my crankiness. Ice cream on the other hand...
Jul 18, 2011 @ 03:42 pm


@Ali, I was thinking the same thing. If anyone offered me milk (blerg!) during PMS time it'd tick me off. Ice cream is a different story. Or what about a latte or cappuccino? Hmm....

I checked out the site and it's not bad. I especially like the "Sensitivity Vocabulator".
Instead Of: "Calm down"
Try: "I love your spirit"

Right on! Is it just me or does it piss you ladies off when in the middle of a passionate debate someone tells you to calm down?
Jul 19, 2011 @ 11:26 am

Don't Go There

I despise being told to calm down. However, if someone gently says "let's agree to disagree because it looks like we're both going to stick to our opinions on this topic", then that almost always simmers me down. Even if it's a case where a decision has to be made and we don't have the luxury to "agree to disagree", then if the other person were to say "let's take some time to cool off and continue this conversation a little later", that would work for me too.

I don't really get where milk and PMS merge, but the implication that my man would give me milk to make me relax would be offensive. Hot milk with a little honey does do my soul good though, so if the mister would make me a batch I probably would curl up and start purring.

Either way, I think it's a really fun marketing ploy even if overdone (woman's a harridan, man's a moron). There is very little originality out there, maybe because there are just so many ads and imagination can be taxed to find something truly new.
Jul 19, 2011 @ 11:41 am

Leave A Reply