BIC For Her Pens?

on Sep 12, 2012 @ 01:41 pm

Have you heard about the BIC for Her Pens controversy? 

BIC released a line of pens and pencils specifically marketed for women. Kind of ridiculous, no??

According to BIC, these pens are "designed to fit comfortably in a womans hand" and have an "Attractive barrel design available in pink and purple." I'm not sure why pens need to be made for women. I was doing just fine with regular pens. You can read the hilarious reactions and amazon reviews to the pens over here

You can watch the commercial for these pens here. 

What do you think of these pens? I get that they are cute and come in stylish colours but it seems kind of ridiculous and sexist to me. What are your thoughts on this? Would you ever buy them? 

1 Replies

Ali de Bold
Funny on Sep 12, 2012 @ 03:36 pm

I think it's very funny that this got to market. I wonder what kind of research they did that supported women feeling like pens were made for men and that they needed their own kind of pen.

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