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BIC For Her Pens?


Have you heard about the BIC for Her Pens controversy? 

BIC released a line of pens and pencils specifically marketed for women. Kind of ridiculous, no??

According to BIC, these pens are "designed to fit comfortably in a womans hand" and have an "Attractive barrel design available in pink and purple." I'm not sure why pens need to be made for women. I was doing just fine with regular pens. You can read the hilarious reactions and amazon reviews to the pens over here

You can watch the commercial for these pens here. 

What do you think of these pens? I get that they are cute and come in stylish colours but it seems kind of ridiculous and sexist to me. What are your thoughts on this? Would you ever buy them? 
Sep 12, 2012 @ 01:41 pm

20 Replies

Ali de Bold


I think it's very funny that this got to market. I wonder what kind of research they did that supported women feeling like pens were made for men and that they needed their own kind of pen.
Sep 12, 2012 @ 03:36 pm

BIC for her

May 26, 2017 @ 01:14 am


Those reviews are Hilarious!! Lol.
May 26, 2017 @ 07:56 am


We were just talking and laughing about these at work the other day, and the consensus was that NO WAY are we going to purchase these! And yeah, the reviews are priceless!!
May 26, 2017 @ 10:04 am


Oh man, the reviews are too funny!!!!! This is hilarious!
May 26, 2017 @ 10:11 am


In all seriousness, I actually love how these pens write. I do think this was a marketing blunder and agree with everyones sentiments. But they are smooth!
May 26, 2017 @ 12:51 pm


I love reading these reviews and laughed SO hard when this appeared on Ellen!! Love everyone for roasting them.
May 26, 2017 @ 03:40 pm


Omg what did I just read hahaha I still prefer my Muji pens over BIC though. They aren't specifically made for women but my hands can handle manly pens ;)
May 26, 2017 @ 04:02 pm


i will see if they have these this is hillarious
May 30, 2017 @ 06:39 pm


Lol too funny....What will they think of next!!!
May 30, 2017 @ 07:28 pm

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