It’s my favorite mascara

I love everything about this mascara. It is aptly named because it provides many benefits. Makes my lashes dark and long and full of volume. Doesn’t smudge and lasts all day.

By far my favorite product

It applies so smoothly and does not flake throughout the day, it stays where it is supposed to without slowly going down my face as most do. I would highly recommend.

Best mascara!

I truly love this mascara! It’s so good at giving you volume and length! Everytime i use it I feel like I instantly get the falsies look! It’s also super easy to wash off when the day is done!

amazing thick, voluminous, and big lashes!

i love using this as an everyday drugstore mascara. it really does have multi benefits, i use 1-2 coats and get bigger more voluminous lashes. Compared to other mascaras i use less coats to get my desired look (like the product claims to do). it makes my lashes a rich, dark black colour. It does not clump my lashes and lasts all day without looking gross and doesn’t have fallout. I can easily compare the formula to more expensive high end mascaras. I’m always happy with almay mascaras, amazing formulas!

Best mascara ever

I love this mascara. The brush is amazing. Easy application. It does not clump and has amazing staying power. I hate mascara that flakes all over my face after a few hrs of wear and this stuff does not!! You need to try it!

Love this mascara

I have always had a hard time finding mascara that I have liked. The ones I usually find are on the more expensive side. Every mascara that I have tried (save the expensive brands) always clump and I have to keep replacing them monthly. I saw this mascara on sale one day and decided to give it a try. So far it has not clumped on me. Goes on smoothly and I only need one coat to get the desired look I want. I will definitely keep buying this mascara.

I love this mascara. I received this in my Christmas stocking. While I normally use a much more expensive brand of mascara, I decided to give this a try.

I have used it daily as either subtle mascara or added an additional coat to a more dramatic look. I now buy this product in place of my usual $30.00 plus mascara.

I have very sensitive eyes also very dry eyes my old mascara made my eyes so red but almay one coat is a life saver no redness no burning just beautiful lashes

I got a sample of this mascara in one of my contact lens orders with ClearlyContacts, and I was pleasantly surprised with how well it nourished and lengthened my lashes! I've always been a "multiple coats of mascara" kind of girl, but with this product as the base coat, I only need to put two coats of mascara. At the end of the day, I don't have panda eyes from mascara bleeding off throughout the day, and it comes off effortlessly with micellar water. This is going to be a definite usual in my collection!

Love this mascara. I hadn't tried this brand for mascara previously, so I wasn't sure what to expect. it goes on so light and easy. Great for a daytime look, as it looks very light and makes my lashes look longer without any clumping. Fabulous every day mascara.