Well it does the job but I didn't really like the taste or texture.

There is nothing wrong with this toothpaste, it just tastes too strongly of baking soda for my liking.

This toothpaste makes my teeth very clean. Love the taste of it. It also whitens teeth very gently but effectively.

I got this as a sample some time ago and no wonder it was free. The taste was just plain awful, nothing I would buy for sure.

Not a fan of the taste or texture of it. Won't be using it again.

I have already seen an improvement on the whitening of my teeth since using this for the past 3 weeks or so. It has a little bite to the flavor but you get used to it easily. Baking soda has always been known to whiten your teeth so this works pretty good.

Hands down my favourite toothpaste. I love all the A&H;toothpastes, though the soda taste takes a few days to get used to the very first time you use it. Now on the odd occasion that I have to use something else I'm always shocked at how gross/chemically the other brands seem.

Since switching to A&H;my dentist/hygienist have started commenting on how little there is for them to do

This is an old favorite. It gives you a really great clean. You definitely feel the baking soda working. You feel the difference on your teeth when done brushing. I wait until these go on sale and then stock up

TERRIBLE taste and consistency. I hated this toothpaste.

felt like i was brushing my teeth with baking soda its so hard and disgusting