I found it to be decently good. But I would prefer the Arm & Hammer tooth paste whitening.

This has become my regular toothpaste, you can actually feel how clean your teeth are afterwards. Also, was effective with the whitening, not a drastic major difference, but definitely a noticeable one.

Price is good for the quality compared to other products. Not great tasting but you can really feel the clean and whitening happening!

I tried this product for 6 weeks. I honestly did not see a visible difference that would make it a wow factor in my future purchasing trends. I spoke with friends about this product. Some did have success, and some did not, I guess it does not work the same for everyone perhaps?

Great product . Works amazing ! Whiter teeth & excellent breath :) Love it !

I love this toothpaste. It's got a bit of gritty texture which takes some getting used to. And, you can definitely taste the baking soda. That said, it's the best toothpaste I have ever used in terms of effectiveness. It's amazing at removing stains and leaves teeth looking white and gorgeous.

TRULY RADIANT toothpaste has a great minty flavor. Its a thick paste that doesnt fall off the brush before you can brush. It is enamel strengthening. A great whitening tooth paste.