I never believed in paying more than $10 for a mascara until I tried this product. It truly curls and lengthens your lashes without clumping. You can layer with it or with other mascaras and it lasts all night. My only complaint is that it's $30 which is more than I want to be paying, but it's so worth it that I can't hold back. No other mascara compares.

I love that this mascara separates my lashes and adds curl without making them look clumpy. The plastic wand is really great at grabbing the lashes and distributing an even amount of product. I first received a sample and purchased a full sized one as soon as i had finished it. I think that the full sized one is drying out quicker than I'd like which is making it less value. My recommendation it to purchase the travel sized version instead of the full size, the travel sized lasted me a long time too!

This mascara isn't clumpy, holds a curl all day and does not smudge or flake off. It's doesn't require a primer and has to be the best high end mascara I have used.

This is my favourite mascara! My natural lashes are short, sparse, and straight. I have tried countless mascaras, and have had a very hard time finding one that worked well for me. This one does!
It saves a step, since you don't have to use an eyelash curler with it. I prefer using it over an eyelash curler anyways, since you're not "crimping" the lash this way (which I always feel like is going to damage the hair). It visibly curls the lash, and lengthens at the same time. It also makes my lashes look luscious and full.
Another reason I love this mascara is the long-term wear. It lasts all day without flaking or making my eyes sore (and my eyes are pretty sensitive). It is also easy to clean once the time comes.

I received a couple of samples of Benefit Roller Lash Mascara in the past year and while I do like it, the price to purchase them at full price seems high to me. While at first the product applies evenly, it does get clumpy quite quickly. The unique roller lash applicator is very effective though, and I noticed a definite change in the fullness and curl of my eyelashes. Perhaps if I cleaned the applicator after every use it would reduce clumping, but ain't nobody got time for that.

I received a sample size of this mascara from Sephora and instantly fell in love! Does not clump or give that spider-lash look, which is a huge pet peeve of mine. Does not flake. Formula really helps keep a curl!

This is the best mascara I have ever used! It is extremely black. It makes my lashes long and defined, and I don't even have to curl my lashes! It curls them for me and they stay that way all day long! Definitely recommend this product, it's the best!

Amazing mascara - it curls your lashes without an eye lash curler. the product is evenly distributed and works well. Giving you good length and definition. I definitely recommend this product.

Benefit has the greatest mascara, this leaves your lashes long and with a great curl. Its also very long lasting and won't clump or flake. The colour is very rich and black.

I bought this on a whim and ended up loving it. If you twirl the brush as you apply the mascara, you get ZERO clumps. Sometimes, though, if looks great, other times my eyes end up very uneven looking and I have to use another brand to plump them up. I would not say they are particularly curly after use.