Overall ok

I like that this hair dye is a semi permanent so no harsh dye line as your hair grows in. The colours on the box could be displayed more accurately but the colour results itself are good

I can't live without it!

I love the colour and how it treats the hair. My hair looks shiny and smooth when I use it.It doesn't have a strong smell and the hair cream that comes with it is awesome.

Will buy again for the price

My go-to for immediate hair colour if I don’t have time for the salon. The price is good and the colour is good. It lasts maximum 3 weeks for me. It’s a hassle to do it myself but if done well gives excellent results. The smell is unbearable but compared to the results I would forego the smell. I always keep one as backup.

This one is great. I love the cremy texture compared to the more watery ones you can buy. It really covers good and the color was great. Priced very reasonable. I buy this one on a regular basis.

Didn't find the color lasted very long. Washed out rather quick.

I tried Clairol Natural Instincts Rich Color Creme and was very happy with the results. It was easy to apply, as it was a creme so no mess. Bonus as the some hair dyes are runny and hard to apply. The color stayed in my hair very nicely for quite awhile. Love this product and will for sure be buying it again!

I'm naturally blonde and only need to color my hair. Clairol's products are great. The color goes on smoothly and stays put. It doesn't stink and the conditioner they give you makes my hair so soft and hydrated. One drawback; it doesn't seem to cover silver, just grays.

This brand is very easy on my hair. When coloring my hair at home I always use something that will keep it healthy and this does the trick. When I first used it I colored my hair red which can be a very difficult color. The creme is nice because unlike liquid it doesn't get too dark if you leave it in longer than reccomended. I can go months without coloring my hair and still have great color.