Love it! Noticeable whitening without the price or sensitivity of white strips.

This toothpaste works great! Normally whitening toothpastes have an odd taste to them, but with this product I didn't that. It was closer to what a regular toothpaste tastes like.

had a pleasant taste,seemed to have had some effect,worried about long term use of such a toothpaste, like the flip lid as opposed to a cap, the cost is a bit high but in comparison to a regular toothpaste

I received this toothpaste for free as part of the panel review. I have to say that it does exactly what it advertises. I noticed that my teeth were brighter from the very first brush. Compared to other whitening methods I have tried, the added bonus is that results were apparent immediately (which I'm sure will intensify over time) and I had no tooth sensitivity which I have had with some of the strips.

The taste was minty and pleasant, but not overpowering. I would highly recommend and will continue to purchase this from time to time to brighten my teeth in between dentist cleanings.

I am a Colgate girl - mostly because I prefer their flavors over any others. So I was very surprised that the Crest toothpaste tasted pretty good.
The Crest toothpaste, tastes like a regular toothpaste, there is no harsh taste, nor is there a harsh feel in your mouth. It foams up pretty good with a small amount on your brush so you don't feel like you have to overload your toothbrush to get anything done.

I did not notice any significant changes- it does say after 1 day shine and brightens-so I would assume a longer term use would definitely improve. So for everyday use, when on sale since it is a little pricey, would be a good idea

Love this toothpaste. I got a free tube at the PR launch back in January and it is easily my favourite toothpaste to date. Here's why:

- Very refreshing and lasting fresh breath
- Does a great job with surface stains for maintaining my teeth in between bleaching

I did notice an improvement in the whiteness of my teeth - esp when using this paired with the whitening mouthwash. It's perfect for that in between time when I don't plan to bleach for another month or two but I my teeth need a pick me up. This toothpaste is most effective when used with a power toothbrush, which is actually true for all toothpaste. I would definitely purchase this again.