Love this toothpaste. I got a free tube at the PR launch back in January and it is easily my favourite toothpaste to date. Here's why:

- Very refreshing and lasting fresh breath
- Does a great job with surface stains for maintaining my teeth in between bleaching

I did notice an improvement in the whiteness of my teeth - esp when using this paired with the whitening mouthwash. It's perfect for that in between time when I don't plan to bleach for another month or two but I my teeth need a pick me up. This toothpaste is most effective when used with a power toothbrush, which is actually true for all toothpaste. I would definitely purchase this again.