Did notice my teeth whiten a bit!

This seems to whiten teeth more than your traditional Crest toothpaste. The black color weirded me out at first but now it doesn't bother me at all. Flavor is similar to other crest products and doesn't stain clothes if it drops. Overall would recommend someone else to try it!

Whitening Therapy charcoal toothpaste.

This is amazing toothpaste. I was a little worried at first about the charcoal, but you would never know it’s in there. I’ve noticed some whitening of my teeth in the last month of using.

J’adore

Un dentifrice merveilleux. Je ne m’en passerais plus. Bonne au goût. J’ai vu une amélioration pour la Teinte de mes dents. Je la recommande fortement.

Buyer beware...

Unfortunately companies try to take advantage of consumers with fancy tag lines and promises, touting miraculous results with the use of their products. In this recent day and age, it's become the 'trend' for companies to claim the health benefits of products and ingredients, which may in fact actually harm the public and/or have no regulation through the FDA, Health Canada, etc.
This particular product (and similar ones) tout the benefits of charcoal; however, please do not simply 'listen' to these claims and give in.

Here are REPUTABLE and scientific sources of information which will let you decide for yourselves...
https://pubmed.ncbi.nlm.nih.gov/28599961/

There are many adverse events cited from the use of activated charcoal, whether for toothpastes, or otherwise...please beware!

This product delivers

I wanted to try a whitening toothpaste that does not harm my teeth and sensitive gums. After reading a few reviews I purchased This product and after 6 uses, it lifted coffee stains on my teeth!

With charcoal

I was very interested with charcoal toothpaste before. Saw this Crest 3D White Whitening Therapy toothpaste with Charcoal. Charcoal moreover 3D, thats really interesting and worth trying! It gently whitens teeth as I felt after few days. Also strengthens enamel and freshens breath. This has a good minty flavour that i liked most.