I have deep-red/burgundy coloured hair and will only use this shampoo on it! It is gentle, yet cleans well, so it preserves your colour. It smells amazing, reminds me of the ocean. You only need the tiniest amount to get a good lather going. Also, I find when I use this shampoo and conditioner, I can go longer in between washes!

Illuminating protective shampoo for coloured hair. I didn't really find that it helped with my blonde coloured hair. The blonde still turned brassy. It did add a lot of moisture to my hair (which I don't need too much of because it is already very oily).