Formal

This pallet is nice if you are going out somewhere formal, it elevates your look from just every day casual to fancy. Aside from being relatively cheaper than other pallets it is decent quality, but you may have to reapply it one or twice during the day.

Great value!

Awesome value at it's price. This whole ELF line is fantastic. The palette is wonderful, pretty thoroughly pigmented. Be careful of loose powder going around your eyes, definitely need to tap the brush.

Bold eyes

Very good for the price, I always pick this up at Rexall. Super pigmented and easy to blend and the colours are SO cute, you can make the perfect natural look with this.

Best Day to Night Palette

This eyeshadow palette is very pigmented compared to some of elf's other baked products. The palette has a good mix of neutral and smokey colors, so it is great for a day look, and also transitioning to a night look. As with all elf products, the eyeshadows are more intense and pigmented when wet. Dry they are blendable, with decent color pay off. The palette comes with a mirror on the inside. One of the better baked eyeshadow palettes out there.