I love how easy it stays in place, doesn't drip formula is perfect! I've dyed my hair forever, and try new brands available and always come back.

I really love this product ,it never fails to cover the grey ,it does not dry your hair out and the colour always comes out very nice ,to it looks just the way I want it to
Marg1963

for the 20 years that I have been having my hair colored at a salon, I decided to do it myself. This product was very easy to use and it seems to last a bit longer than other brands

this is one of my favorite hair color dont leave my hair feeling dry

this product is really easy to use and it completely covers grey. my hair is about 30% grey and this covered it beautifully. the colour is vibrant and lasts better than any other dyes i've tried in the past. it left my hair shiny and soft & stayed true, which is rare for any shade of red!