I am so in love with this product ,I have never used a rinse out mask before and I was so happy with how well it works ,it has the most amazing scent ,its so sweet .It has a thick creamy texture and you apply it to your hair ,wait 3 minutes and rinse out ,so simple to use .After a couple of uses I noticed how soft my hair is ,even up by the roots ,which normally my hair is frizzy,since using my hair is starting to look so healthy, this is definitely a great product .I am truly loving the Whole Blend line of hair care,its all amazing